1965 1st edition; by Frank Rowsome, Jr.; drawings by Carl Rose; Stephen Greene Press publishers, Brattleboro, Vermont; hardbound in yellow boards with red lettering along spine; quite good condition with unmarked pages; full of wonderful illustrations and drawings; dust jacket good with minor ageing; a very amusing and historical account.
The story of the Burma-Shave signs and jingles. All 600 of the roadside rhymes are indexed. "In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever."--1977 Minnesota Almanac The whole story is in this book, plus all the jingles used...