The Cable Company publishers, Chicago; light boards imprinted with decorative designs and gilt lettering on cover (see pic); good conditon for age; see pics.
 
Preface -
"This is the age of science, of steel - of speed and the cement road.  The age of hard faces and hard highways.  Science and steel demand the medium of prose.  Speed requires only the look - the gesture.  What need then for poetry?  Great need!