copyright 1973 "; by Frank Rowsome, Jr.; drawings by Carl Rose; Stephen Greene Press publishers, Brattleboro, Vermont; hardbound in yellow boards with red lettering along spine; very good condition with unmarked pages; full of wonderful illustrations and drawings; dust jacket very good with minor ageing.
 
description - 
The story of the Burma-Shave signs and jingles. All 600 of the roadside rhymes are indexed.  "In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever."--1977 Minnesota Almanac The whole story is in this book, plus all the jingles used...